Thursday, November 12, 2009

Sidi 2010


There is a joke about Taco Bell coming up with new Menu Items every year but only one thing does not change...the ingredients. They outdid themselves with this one and came up with a Black Taco shell. I am sure 20 years ago it was the same taco year after year and then they realized Leo Burnett was charging them alot of money for nothing and now they feel like they are getting their money's worth.


In this light I think Sidi came up with their own Black Jack Taco. Looks like the same Ergo 2 with the same old ingredients: carbon soles, heel cup, techno II buckle, lorica...just new colors. Of course I do not want to criticize the lack of technological developments cause I think Matt Hero and Joe hero would look pretty cool in these Black Jack Sidi's. My only problem with the Ergo 2 in any color is they are tighter than my same size Sidi 6.6 by about an inch across the ball of the foot. I really think they should come measure some american feet and change their fit. Maybe the Tenspeed Heroes should all get the same colored Sidi's so the poor people on the Prarie Path can have one identifying characteristic to tell the police about...

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